Category Archives: B2B

B2B Avenue Secures Funding from Royal Capital Ventures

Posted by on September 13, 2011 1 comment

B2B Avenue Secures Funding from Royal Capital Ventures










Brooklyn, NY (PRWEB) March 23, 2006

B2B Avenue, positioned to become a leading provider of advertising solutions and services for B2B advertisers, agencies and web publishers, secures funding from Royal Capital Ventures. The funding round will enable B2B Avenue to continue its pursuit of establishing itself as a leading B2B site representation company and help expand its current base of operations and service offerings.

The influx of additional capital will be used for new strategic initiatives, revamping and improving current service platforms and general corporate purposes.

About B2B Avenue

B2B Avenue is a leading B2B site representation company focusing on the digital B2B media space. Agencies and advertisers are provided with access to highly targeted audiences within unique vertical B2B channels. Publishers are granted access to quality brand name B2B advertisers and superior technology enabling them to achieve higher revenue streams without compromising the quality and brand of their online properties.

B2B Avenue is headquartered in New York City. For additional information, visit http://www.B2BAvenue.com or call 212-937-7975.

About Royal Capital Ventures

Royal Capital Ventures is an early-stage venture capital firm located in New York City. The fund’s primary focus is on emerging technology companies in North America, Europe and the Middle East.

For additional information, visit http://www.royalcapitalventures.com.

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







New Series on B2B Search Engine Optimization Strategies Released by Francis SEO

Posted by on August 28, 2011 1 comment

New Series on B2B Search Engine Optimization Strategies Released by Francis SEO












Grand Rapids, MI (PRWEB) January 10, 2007

Francis SEO today announced the release of B2B Search Engine Optimization Strategies, a series of white papers focused on building successful search strategies for business-to-business. Targeted to B2B companies that don’t operate in an e-commerce environment, the series addresses search engine optimization issues unique to the B2B marketplace and their implications.

Search engine optimization (SEO) is the process of optimizing websites and other online communications to ensure content is indexed with and positioned favorably by the search engines like Google or Yahoo.

“Search engine optimization is one of the least known marketing strategies in B2B marketing, yet those who employ it reap incredible, tangible rewards. It’s a powerful tool in building brand awareness, strengthening brand or corporate positioning and image, generating sales leads, driving purchase decisions, and increasing revenues,” notes Galen De Young, Managing Director of Francis SEO.

“The B2B marketplace is just waking up to search engine optimization and its ability to create a pipeline of new business prospects. Most B2B companies don’t know they can dramatically influence where their site shows up in search engine results for various search terms. Although savvy consumer marketers employ search engine optimization, many B2B marketers are still unaware of SEO. Those that are often struggle to understand it, how to effectively employ it in the business-to-business marketplace, and how make it part of the marketing mix.”

The first white paper in the B2B Search Engine Optimization Strategies series, “Differences between B2C and B2B SEO,” discusses issues unique to business-to-business search engine optimization.

The second paper in the series, “Driving Conversion in B2B SEO,” discusses online strategies for building a pipeline of prospects. In the B2C world, conversion (turning a site visitor into a customer) can happen in a matter of minutes. In the business-to-business realm, however, conversion can take months or even years–and it typically doesn’t occur online. The paper explores conversion in the B2B SEO environment, and what one can do both to accelerate and measure it.

Subsequent white papers in the series will cover:

    Making search part of the marketing mix

Applying search optimization to public relations

Vertical search engines

Keyword strategies for B2B

How search changes through the buying cycle

And other B2B search matters

To obtain the white papers on B2B Search Engine Optimization Strategies, or to view others, visit the company’s website and click on Search Matters™, the company’s online library for business-to-business SEO white papers.

About Francis SEO

Francis SEO was the first to specialize in B2B search engine optimization. Francis SEO is a division of Francis Marketing, a twenty-year-old marketing consulting firm that specializes in repositioning business-to-business companies and their brands. The firm exclusively serves business-to-business clients, particularly those with complex selling propositions and multiple sales and marketing channels. As getting found on the web became more difficult for business-to-business companies, Francis SEO was established in 2003 to address the specialized challenges of search engine optimization for B2B clients. The firm is headquartered in Grand Rapids, Michigan. For more information, please call 616.235.1122 or visit Francis-SEO.com and the recently launched B2B SEO blog, b2b-seo.com.

Contact:

Elizabeth Truman

616-235-1122

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Leads.com Inc. Announces B2B Leads and B2B Marketplace at Portal Site Entering into the $105 Trillion B2B Market

Posted by on July 31, 2011 1 comment

Leads.com Inc. Announces B2B Leads and B2B Marketplace at Portal Site Entering into the $ 105 Trillion B2B Market











Stamford, CT (PRWEB) June 14, 2004

The Stamford, Connecticut-based Gartner Group sees “the online B2B market reaching seven percent of a predicted $ 105 Trillion in total global sales transactions…The study reports that 35% of the online B2B are companies who develop B2B marketplaces — so-called ‘e-market makers’ — will be a key driving force for B2B e-commerce.”

Additionally, the Gartner Group is integrating a Lending Tree model, which attracts 1.7 million visitors a month, aiming at the $ 3 Trillion-a-year mortgage market (Entire Industry (5)) and the $ 60 Billion (Niche Market (5b)) a year in real estate agent housing sale commissions.

A survey by the National Association of Realtors showed 71% of shoppers begin their real estate search online, up from 41% in 2001. 30% of mortgage business of $ 1 Trillion will be conducted over the Net by 2005.

Chris Edwards

President

Leads.com Inc.

877-508-7467

chris@shop4leads.com

http://www.leads.com


http://www.buyerst.com

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







New Vertical Business Search Engine Gets Down To Business By Indexing B2B Data Only

Posted by on July 31, 2011 1 comment

New Vertical Business Search Engine Gets Down To Business By Indexing B2B Data Only











Washington, DC (PRWEB) November 2, 2005

As searchers continue to become more search savvy and expect more relevancy from their results, vertical search and vertical search engines have emerged as one of the hottest topics surrounding the Internet industry. In response to this increased demand, VerticalSearch.com LLC, today announced the launch of its beta B2B vertical search engine Verticalsearch.com

With over one million pages of content currently indexed from online B2B publications, VerticalSearch.com is positioned to become THE business search engine of the B2B community. This unique vertical search engine enables users to search for B2B information on a wide range of topics including health, transportation, agriculture, construction, telecommunications and many more. A single search point entered into the VerticalSearch.com business search engine delivers relevant results from over one hundred B2B verticals. Additionally, VerticalSearch.com offers free, real-time B2B news feeds based on search input, to provide users with access to breaking news and commentary relevant to their search.

“Even in beta, Verticalsearch.com proves an impressive and compelling resource for B2B information,” said Jeffrey Dearth, founder, VerticalSearch.com LLC. “With the ongoing addition of relevant content from B2B websites, we are certain to achieve our goal of providing the absolute best B2B resource on the web. By uniting the B2B community around deep, relevant, and targeted search, we intend to forge new and exciting partnerships across the spectrum of B2B companies, both here in the U.S. and globally.”

“The concept of vertical search is quickly gaining traction with specialty content providers throughout the B2B world,” said Terry Millard, President, Planet Discover LLC, the supplier of the technical and advertising platforms that power the VerticalSearch.com website and a VerticalSearch.com LLC partner. “A primary objective of VerticalSearch.com is to become the preferred referral source for all B2B information providers, including all free service sites, registration-only sites, and paid content sites,” explained Millard. “VerticalSearch.com serves to resolve a common frustration B2B information providers encounter: a lack of prominent ranking in large, generalized, consumer search engine results. VerticalSearch.com, with its specialized focus, will provide greater exposure for B2B web sites and their content,” added Dearth.

About Verticalsearch.com and VerticalSearch.com LLC

Verticalsearch.com is a new, B2B data only vertical search engine with business operations based in Washington, DC. Verticalsearch.com’s business model is similar to many of the existing consumer focused search engines in which marketers are provided the ease of self-provisioned keyword advertising and premium position based on keyword selection. VerticalSearch.com LLC is a partnership with Planet Discover LLC.

About Planet Discover

Planet Discover provides integrated search and advertising solutions for media, travel industry, and B2B publishers. The Planet Discover platform is designed to deliver those results quickly and reliably to ensure the highest standard of performance and optimal user experience. Its technology gives user the depth of content they expect from publishers, while enabling publishers to gain exposure to their website content. Learn more at http://www.planetdiscover.com

For more information, or to arrange an interview, contact Jeff@mediabankers.com

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.