Category Archives: Public Relations

Digital Automotive Advertising Expected to Increase This Year

Digital Automotive Advertising Expected to Increase This Year











St. George Auto Sales


Ontario, CA (PRWEB) May 03, 2012

Supported by data from Borrell Associates, an advertising consulting firm out of Virginia, public relations specialists at St. George Auto Sales expect to see more car dealerships focus advertising efforts on digital media this year. They agree with Borrell Associates’ prediction that about 40% of money spent on automotive advertising by dealerships in 2012 will go toward digital media. Common digital advertising includes banner ads on search engines like Google, and campaigns directed at social media sites like Facebook, Twitter, and YouTube. While those at St. George confirm the effectiveness of these methods, they argue many dealerships are overlooking a particularly useful outlet for digital advertising that in most cases is free.

Instead of buying banner ads and sponsoring videos posted on YouTube, St. George suggests dealerships post their own videos on the free posting site. And instead of putting up videos advertising their dealership, they suggest advertising the individual vehicles they have on their lots. While St. George would like to take credit for this idea, they say it originally came from private sellers who found much success connecting with potential buyers through YouTube. The reasons for this, they say, are numerous.

For example, advertising a vehicle with video footage allows dealers to interact with potential buyers as if they were actually at their dealership. St. George explains, when a customer is interested in a car the first thing their sales people do is walk them around it and point out particular features they may be interested in. They note the same thing can be done on video, especially those that are posted with audio. Additionally, because the potential buyer doesn’t have to reveal their identity to watch the video, they are more likely to check out cars they might not have had the gumption to ask to see in person. Therefore, although advertising in this manner might be more time consuming, vehicles advertised in this way will get a lot more looks, which usually translate into sales leads.    

About St. George Auto Sales

St. George Auto Sales is your friendly neighborhood used car dealership. With a full selection of pre-owned vehicles, St. George Auto Sales is excited to be serving the automotive needs of the greater inland empire.

For more information please call 800-790-1420























Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.









Positive Web Design Reviews Recent Mobile Development Predictions

Positive Web Design Reviews Recent Mobile Development Predictions











Web design and development from Positive Web Design


(PRWEB UK) 23 December 2011

Positive Web Design is fast becoming a website design company known for its innovative, forward-thinking approach towards its in-house business development strategy – and for good reason. The research team at the professional website design agency has been conducting thorough reviews into the direction of the digital market of late and are soon to announce the launch of a number of new services in 2012, many of which will centre on the latest trends: mobile search and applications development.

IntoMobile.com has published a sobering report on the anticipated success of the sector. The article states that, according to figures recently published by research2guidance, the mobile app market is likely to grow in value to a predicted $ 100 billion by the year 2015. This is colossal growth for an industry sector that only came into existence a couple of years ago and demonstrates its relevancy in today’s web-obsessed society.

Another article, sourced from ReadWriteWeb.com, highlights the international reach of the business model. The publication stresses that in the years to come the concept will spread from the US to a wider range of markets, indicating that Europe, India and China will predominantly lead the industry.

Ben Austin, Managing Director of Positive Web Design, believes that all digital marketing agencies need to take such figures seriously if they are going to stand a chance of competing with other businesses in the months to come.

“Our mission as a business is to adapt to demand, which is why we’re constantly looking at research and statistics from reports such as these,” Ben explains. “We’re incredibly excited by the potential of the mobile search market and are already looking at ways to integrate the design and development of these platforms into our integrated search packages”.

The company hopes to unveil their new selection of packages to clients within the first quarter of the New Year.

Positive Web Design is a division of SEO Positive Limited. Based in Chelmsford, Essex, Positive Web Design is able to offer a wide range of web services to clients in the UK and beyond, including eCommerce development, content management solutions and company branding packages.

###





















Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







BACnet International Announces 2011 ?Leaders of the Pack? Award Winners: Recognized For Outstanding Contributions to the BACnet Community

BACnet International Announces 2011 “Leaders of the Pack” Award Winners: Recognized For Outstanding Contributions to the BACnet Community










Atlanta, GA (PRWEB) October 30, 2011

BACnet International announced the winners of its annual “Leaders of the Pack” awards to recognize the achievements of individuals and companies involved in the BACnet community. The Award Ceremony took place during the 2011 Facility Decisions Conference & Expo on October 11-12, 2011 in Las Vegas, NV. The award categories along with award explanations are listed below.

Alpha Dog Award

Carl Neilson of Delta Controls. The Alpha Dog Award is presented to an individual who exhibits outstanding leadership. Carl Neilson is a constant and dynamic voice of BACnet International through his leadership. His passion is truly inspiring.

St. Bernard Award

Michael R Wilson of OEMCtrl. The St. Bernard Award goes to an individual who is always coming to the rescue. Michael R Wilson always steps up if something needs to be done, especially if no one else is available to do it. If you need something done at the last minute, he is there.

German Shepherd Award #1

Joel Bender of Cornell University. The German Shepherd award is given to an individual who is known for keeping the group in line and upholding the BACnet Standards. This year, it is being presented to two individuals equally deserving of the honor. The first award goes to Joel Bender, who is the essence of what BACnet is by constantly asking, “what can we make that people can use?” He also contributes massively himself, maintaining the key pieces of the infrastructure that ties us all together.

German Shepherd Award #2

Steve Karg of WattStopper. The second German Shepherd award is presented to Steve Karg who is like a Swiss Army Knife, and applies his varied skills to help produce the best that the BACnet community has to offer.

Labrador Award.

Grant Wichenko of Appin Associates. The Labrador Award is presented to someone who shows unquestioning loyalty to BACnet International and the BACnet Standard. Anyone who works with Grant Wichenko is aware of his total loyalty to the BACnet product. Those involved in standards work will understand the commitment required to work in the standards development area and the unquestioning loyalty required for such sustained activity. He also expends enormous effort to implement BACnet in any project in which his company is engaged.

Rottweiler Award

Brad Hill of Honeywell. The Rottweiler Award was designed to honor a fierce protector of BACnet International and BACnet Standards. This year’s recipient is Brad Hill, who is a fixture in BACnet International and who contributes by participating on the BACnet International Board of Directors.

Jack Russell Award

Ben Dorsey of KMC Controls. The Jack Russell Award goes to an individual who is always doing something for the betterment of BACnet International and the BACnet Standard. Ben Dorsey is constantly involved with improving BACnet International through his work with the BACnet International marketing committee. He is heavily involved in improving the website and other publications that BACnet produces.

Howler Award

Ken Sinclair of Automated Buildings.    The Howler Award serves to recognize an individual for making a lot of noise about BACnet International and BACnet Standards. This year’s recipient is Ken Sinclair, who continues to keep BACnet in the forefront of industry media via his coverage on AutomatedBuildings.com.

Fox Hound Award.

Jack Lee of Airtek. The Fox Hound Award goes to an individual who quickly and stealthily came up from behind in BACnet International. As a newcomer to BACnet International participation, Airtek in a single year has moved from BACnet-ambitious to BACnet-commanding. With 21 different BTL Listed models in three different device profiles, Airtek has risen to technical mastery of correct and interoperable BACnet.

Best in Show Award

Crate & Barrel project submitted by Carrier.    The Best in Show Award goes to a project posted in the BACnet Success Stories. This company’s very first BACnet Success Story is an impressive piece of work. This LEED Gold project with a recognized retail industry leader is the ideal example of what we want submitted as a BACnet Success Story. It identifies the project challenges and solutions. It is a clear, cogent, compelling and well-composed narrative. It identifies BACnet as the key to success on this project. It contains customer and integrator quotations. It identifies all contributing firms, consultants, integrators, contractors and manufacturers with hyperlinks to their web sites. It supplies a system schematic made available in the, “Systems Integrated,” section, and it uses outstanding project photos.

Andy McMillan, President of BACnet International and General Manager of Philips Teletrol, shared his appreciation to the community. “Within the BACnet International community, there are members who go above and beyond to make BACnet an effective and successful building automation standard. This is the time when we award those individuals as, ‘Leaders of the Pack,’ and recognize them for enriching this organization in every way they know how.” McMillan continued, “Please join me in thanking the winners again for their unfailing loyalty to BACnet International and the BACnet standard.”

Companies interested in enjoying the benefits of BACnet International membership can get more information here.

About BACnet® International

BACnet International is an industry association that facilitates the successful use of the BACnet protocol in building automation and control systems through interoperability testing, educational programs, and promotional activities. The BACnet standard was developed by ASHRAE and has been made publicly available so that manufacturers can create interoperable systems of products. BACnet International complements the work of the ASHRAE standards committee and BACnet-related interest groups around the world. BACnet International members include building owners, consulting engineers and facility managers, as well as companies involved in the design, manufacturing installation, commissioning, and maintenance of control equipment that uses BACnet for communication. For more information, please visit http://www.bacnetinternational.org.

###




















Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Duncan/Day Advertising Hires Copywriter and Public Relations Specialist

Duncan/Day Advertising Hires Copywriter and Public Relations Specialist












Dallas, TX (PRWEB) August 15, 2011

Duncan/Day, a certified women-owned advertising agency established in 1986, is excited to announce the addition of Dan Sweeney as Copywriter/Public Relations Specialist.

Sweeney joins the Duncan/Day team having previously held a variety of communications and marketing positions with Irving-based MultiView Inc., Firefly Sweet Tea Vodka and the Charleston RiverDogs, the Single-A affiliate of the New York Yankees.

“After an exhaustive search we feel very fortunate to have found such a great talent and fit for our group,” said Partner and Creative Director, Stacey Day.

The Atlanta, GA native attended the University of South Carolina, where he majored in Public Relations. During his time in Columbia, SC, Sweeney interned at the USC Athletic Department’s Media Relations office, Marketing Performance Group and 680 The Fan in Atlanta.

“I’m absolutely thrilled to be here,” said Sweeney. “I believe my skill set will allow me to contribute to the company immediately.”

About Duncan/Day:

Duncan/Day is an award-winning, certified women-owned, fully integrated communications firm with more than 25 years of experience. The Dallas-based agency works with a variety of local and national clientele and offers services in all areas of advertising, marketing and public relations.

###





















Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Do It Yourself Publicity Program Offered

Do It Yourself Publicity Program Offered










Albany, NY (PRWEB) November 30, 2006

Be Heard Solutions recently added a new program to help small business owners, entrepreneurs and nonprofit leaders get the publicity they desire through Publicity Principles Group Coaching.

“Public relations and marketing are essential to increase a business’s revenue or to improve its professional image, but relying on a public relations expert can be costly. This is the right place if you are looking to learn tons of publicity methods and tips to improve your business that you can start using immediately. ,” says Shannon Cherry, APR, president of Be Heard Solutions. “Gimmicks may get you 15 minutes of fame, but the Publicity Principles program will help create a lifetime of publicity.”

The new six month program offers integrated publicity and public relations training, coaching, support and resources to make it possible.

A study by Public Personnel Management Magazine showed that training alone increased productivity by 22%, but when paired with coaching the figure soared to 88%. Details about the new program can be found at http://www.beheardsolutions.com/programs_1.htm.

“Only 15% of new businesses in the U.S. exist after five years and most of those only break even. Poor marketing is one key element that lead to failure,” says Cherry. “Most small businesses do not have large advertising budgets. This program allows for a cost-effective solution to get big advertising results.”

Program participants will receive one-on-one consultations with Cherry, access to teleconferences on public relations and publicity topics each month, contacts to reporters, and much more that will help them learn the skills to generate their own free publicity. The group is limited to no more than 10 participants.

Based in the Capital Region of NY, Be Heard Solutions, a subsidiary of Cherry Communications, is a strategic communications firm that works with businesses and nonprofits all over the country to develop results-oriented marketing and public relations programs. For more information, contact Shannon Cherry at 518-248-6592.

###



















Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Some of America’s Most Admired Companies to Present Public Relations Case Studies at Measurement Summit, Corporate Communications Executives to Discuss Future of PR Performance Measurement

Some of America’s Most Admired Companies to Present Public Relations Case Studies at Measurement Summit, Corporate Communications Executives to Discuss Future of PR Performance Measurement










DURHAM, NH (PRWEB) June 21, 2004

Corporate communications executives from some of America’s most admired companies will be presenting public relations case studies about measurement and research at The Measurement Standard Summit on the Future of Measurement and Accountability. The second annual public relations conference on PR performance measurement will be held September 21-24, 2004, at the University of New Hampshire in Durham, NH.

Wednesday, September 22, is “Case Study Day” at the Summit on the Future of Measurement 2004. It features a series of public relations case studies that are designed to bring real life insights into the process of defining the measures of success as well as lessons learned from implementing PR performance measurement programs.

Among the companies and organizations making presentations at the public relations conference will be: the United States Marine Corps; Dana Farber Cancer Center; Raytheon Corporation; Rensselaer County, NY; and JP Morgan Chase.

Katie Delahaye Paine, CEO of KDPaine & Partners and organizer of the Summit on the Future of Measurement 2004, remarked, “We’ve invited some of America’s most admired companies to present public relations case studies about measurement that demonstrate the importance of implementing measures of success. People who attend our public relations conference will learn from the best and the brightest corporate communications executives what works and doesn’t work.”

Sponsored by the Institute for Public Relations, Biz360, Cymfony, Echo Research, and Lawrence Ragan Communications, the Summit on the Future of Measurement 2004 will bring researchers, academics and corporate communications executives together to discuss public relations and PR performance measurement strategies.

The regular fee for the Summit on the Future of Measurement 2004 is $ 895. Those who register by June 30 can still take advantage of the early bird discount and pay only $ 795. In order to guarantee a hotel reservation, you need to register by September 1, 2004. Click on the public relations conference on PR performance measurement to get additional information.

KDPaine & Partners is dedicated to ensuring that public relations and corporate communications executives around the world have the information and knowledge they need to measure the success of their efforts. The firm’s web site, Measures of Success, is designed to be a comprehensive, one-stop resource for the measurement and evaluation of marketing and public relations programs. KDPaine & Partners also publishes The Measurement Standard, the international newsletter of public relations measurement, and the One Minute Benchmarking Bulletin, a free monthly newsletter on performance measurement.

###






















Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Zelo Public Relations Announces Agreement to Handle Branding and Public Relations for Basketball Hall of Famer Nancy Lieberman and the Nancy Lieberman Foundation

Zelo Public Relations Announces Agreement to Handle Branding and Public Relations for Basketball Hall of Famer Nancy Lieberman and the Nancy Lieberman Foundation











Nancy Lieberman

McKinney, Texas (PRWEB) June 27, 2011

Zelo Public Relations™, a provider of public relations services for professional athletes and their foundations, high profile individuals, talent representation, and pro sports event media management, announced today it has formed a partnership with Nancy Lieberman to handle the public relations and branding strategies for the Nancy Lieberman, “Lady Magic” brand and the Nancy Lieberman Foundation.

Nancy Lieberman’s rise through the ranks of professional sports and her significant contributions to women’s basketball encompasses a rich and elaborate history. While Lieberman has the distinguished honor of being one of the first woman to be inducted into the Naismith Basketball Hall of Fame, last year she was also associated with another first as she was appointed as the first female coach in the NBA, when she took the leadership role as Head Coach for the Dallas Mavericks NBA D-League Team, “Texas Legends” which she led to the playoffs in their first season as an expansion team.

In addition to her outstanding amateur and professional basketball career, Lieberman is the author to her latest business book “Playbook for Success” which shares her winning ways on the court, and brings her leadership and coaching insight into the boardroom to help teach business professionals that there are many parallels between being successful on the court and in business.

“In every way, Nancy exemplifies the characteristics of a trailblazer,” said Carla Rosenberg, SVP Pro Sports & Entertainment division of Zelo Public Relations. “Her dynamic personality inspires others to achieve the unprecedented. Nancy has made the transition from the most dominant female basketball player ever to have graced the court, to a world-renowned coach, analyst and acclaimed author. It’s for that reason that we take very seriously the responsibility of the Nancy Lieberman and Nancy Lieberman Foundation brand, and are pleased to form this partnership with such a highly esteemed leader in the professional sports industry,” Rosenberg added.

Prior to enrolling at Old Dominion University in Norfolk, Virginia on a full athletic scholarship, Lieberman set another landmark by becoming the youngest basketball player in Olympic History at 18 years old, and earned a silver medal at the 1976 Summer Olympics in Montreal. Lieberman exploded onto the college scene and would ultimately drive the Lady Monarchs to two consecutive National Championships, and leave a lasting impact that would be near impossible to replicate.

Nancy Lieberman is committed to enriching her community and sport, and has identified opportunities for involvement that emphasize youth and education. Guiding youngsters and helping the disadvantaged has always been a passion for Lieberman, and through this philosophy The Nancy Lieberman Foundation was born. During the summer, Nancy hosts and coach’s basketball clinics and camps for girls and boys in Dallas, Detroit and Phoenix, hoping that through positive guidance and helpful instruction, she can help facilitate the next generation of student athletes to success.

Lieberman is managed and represented by Octagon, and Zelo Public Relations will focus on branding and public relations strategies for Nancy Lieberman and her Foundation, website management, as well as non-commercial representation activities. Zelo Public Relations is also proud to offer Nancy Lieberman for corporate event appearances, community partnerships, speaking appearances, as well as assist in fundraising activities and programs related to the Nancy Lieberman Foundation.

ABOUT ZELO PUBLIC RELATIONS

Zelo Public Relations is a full-service public relations agency focusing on reputation management strategies for global clients. The primary practice areas of the agency focus on pro sports and entertainment clients, sustainability including Global Reporting Initiative (GRI) strategies, corporate communications, media relations, and media training. Zelo PR is a registered Organizational Stakeholder of the GRI and supports the mission of the GRI to develop globally accepted sustainability reporting guidelines through a global, multi-stakeholder process. More information about Zelo Public Relations can be obtained by visiting the company’s website at http://www.ZeloPublicRelations.com

ABOUT NANCY LIEBERMAN

Lieberman’s impact on the sport of women’s basketball is immeasurable, and her passion for the game of basketball is recognized by way of a countless number of accomplishments. Her quest for excellence is brilliantly diversified as a Hall of Famer, two-time Olympian, three-time All-American, WNBA coach & GM, NBA coach, acclaimed broadcaster, motivational speaker, and esteemed writer. Nancy Lieberman represents the epitome of triumph and serves as a true pioneer for women in sports. More information about Nancy Lieberman can be found at http://www.NancyLieberman.com.

ABOUT THE NANCY LIEBERMAN FOUNDATION

The Nancy Lieberman Foundation is committed to helping youth improve their basketball skills, develop their self-esteem and fundamental skill set while also learning teamwork. An essential part of the Foundation has been endowments for the Minority Youth Scholarship program, as well as continuing to build hope with Nancy Lieberman Dream Courts in cities across the country to keep children off the streets and provide a safe, competitive environment. More information about the Nancy Lieberman Foundation can be found at http://www.NancyLiebermanFoundation.com.

# # #





















Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







School Districts and Dick’s Sporting Goods Score in Pinnacle Competition for Shank Public Relations Counselors

School Districts and Dick’s Sporting Goods Score in Pinnacle Competition for Shank Public Relations Counselors










INDIANAPOLIS, IN (PRWEB) September 17, 2005

Indianapolis-headquartered Shank Public Relations Counselors, Inc. earned three Pinnacle Awards and the Best of Show award from the Hoosier Chapter of the Public Relations Society of America for programs and events created for Indianapolis Public Schools, Wayne Township Schools and Dick’s Sporting Goods. The Pinnacle Awards recognize strategic and tactical programs that demonstrate the highest standards of excellence in public relations.

“Shank Public Relations Counselors gives our clients the best service imaginable,” David L. Shank, APR, Fellow, president and CEO of Shank Public Relations Counselors, said. “Winning the Best of Show award in the PRSA Pinnacle Awards indicates we’re doing that.”

Shank Public Relations Counselors and Indianapolis Public Schools received a Pinnacle Award and the Best of Show award for the entry, “I Support IPS.”     

Shank Public Relations Counselors and Indianapolis Public Schools also received an Award of Honor in the Special Events and Observances category for the entry, “Treasures in Plain Sight.” The collection includes art treasures by renowned artists such as T.C. Steele. With more than 1000 original paintings and other works of art from which to choose, the exhibit, “Treasures in Plain Sight” showcased 29 paintings and one sculpture. The exhibit raised awareness of the art collection and generated seed funding for future conservation and marketing efforts.

Shank Public Relations Counselors and Wayne Township Schools received a Pinnacle Award in the video programs category for its entry, “Wayne Township Schools: Changing for the Better.” The video program emphasized that the community’s investment in schools is worthwhile and invite community members to visit or take part in their local schools. Shank Public Relations Counselors served as the executive producer using the Ben Davis High School television station, students, teacher and equipment to shoot, edit and post-produce the program. The program also earned a regional Emmy Award in a separate award competition.

“The Wait is Over: Dick’s Sporting Goods Slam Dunks Entry into Indianapolis Market,” received one of the PRSA Pinnacle Awards in the marketing communications category

Shank Public Relations Counselors, Inc. planned and produced simultaneous VIP events for three Dick’s Sporting Good stores opening in the Indianapolis area. The VIP events were the best in company history according to the senior management executives who attended all three events.

These four awards will be added to the company’s long list of national, state and regional recognitions, including the coveted national Award of Excellence in the Public Relations Society of America’s Silver Anvil competition. Founded in 1987, Shank Public Relations Counselors is a leading public relations firm based in Indianapolis that provides expertise in strategic public relations and marketing across the Midwest and is a member of the Manning Selvage & Lee network.

Digital photos for each award are available.

Shank Public Relations Counselors, Inc. 2611 Waterfront Parkway, E. Drive Suite 310, Indianapolis, IN 46214 http://www.shankpr.com.

Contact: Marilyn Shank, APR

Office: (317) 293-5590

###


















Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Houston Marketing — Sharon Dotson Wins Two National Public Relations Awards

Houston Marketing — Sharon Dotson Wins Two National Public Relations Awards










HOUSTON, TX (PRWEB) November 9, 2005

Houston publicist Sharon Dotson, owner of Bayou City Public Relations, has won two awards for outstanding work performed on behalf of clients in 2004.

The Houston chapter of Public Relations Society of America (PRSA) awarded Dotson the Gold Excalibur Award in the Brand Management Tactics category. The Houston chapter of the International Association of Business Communicators (IABC) recognized her for a communications campaign and awarded her the Bronze Quill Award of Merit.

This is the third year in a row that PRSA has honored Dotson and her agency. This is the second consecutive year IABC has recognized her agency’s work.

Dotson who is accredited in public relations, is a former newspaper reporter and magazine editor. She started Bayou City Public Relations in 2001 after a fifteen year career in corporate and nonprofit public relations. Bayou City Public Relations specializes in three things: (1)Copywriting and ghostwriting, (2)writing optimized content for websites and press releases and (3)in getting positive media coverage for successful small and mid-size companies

For more information about Dotson and Bayou City Public Relations visit http://www.BayouCityPR.com and http://www.FirstPagePressRelease.com, or call (281) 859-9800.

# # #



















Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.